How TrustPilot Works
SPS FulfillmentHow many times have you used TrustPilot to check reviews of a website or a company? Well, I imagine many, since it is one of the most famous platforms that serves precisely to collect user reviews on products and services.
However, if you too have just opened your own business and would now like to learn more about how TrustPilot works and register your profile on the website in question, then this article will be just what you need, because we are going to explain how to create a business profile on TrustPilot and also what the platform is based on to calculate your “star” score.
Index
How to create a TrustPilot company profile
If you want to create a business profile on TrustPilot, know that it is completely free and what you have to do is go to this page of the platform and register a business account . During registration TrustPilot will ask you to enter the Web address and the name of the company and also other data relating to your business.
Once you have completed the initial registration, all you have to do is wait for a response from the TrustPilot staff. They will check the data entered and if it is legal and correct, then you will immediately have access to your TrustPilot business page. Nothing easier, right?
However, once you have obtained your space on TrustPilot, the hardest part comes, so to speak, as you will have to start inviting users to write reviews and then respond to the reviews made with a simple “thank you” to the positive ones or apologizing to the negative ones, making it clear that you take that criticism as a way to improve.
How the score is calculated
A very interesting question that you may be wondering is how the score on TrustPilot works . In fact, if you have already created your business profile, you may have noticed that the final score (expressed in stars) is not the arithmetic mean of user ratings. This happens because TrustPilot is based on the TrustScore .
For example, if you have 10 reviews, all with 5 stars, it does not necessarily mean that your company's overall rating is 5 stars. Are you wondering why? There are several reasons, and we will explain them briefly below.
First of all, TrustPilot may in some cases give more weight to more recent reviews to the detriment of older ones and in this case, therefore, a weighted average is applied and not an arithmetic one.
In addition to this, sometimes, some reviews may not be considered reliable by TrustPilot and, therefore, these (even if 5 stars) are as if ignored or could even negatively affect the overall rating. In any case, this is the case of multiple 5-star reviews made in a short period of time (which could actually be fake).
Additionally, especially when there are few reviews, Trustpilot may apply a “smoothing” system to prevent the score from appearing perfect based only on a limited sample.
In short, the TrustScore is designed to be more sophisticated than a simple arithmetic mean and reflects various factors to give an accurate idea of a company's reputation.